Overview of Media and Technology in Society

Since the dawn of human communication, media and technology have been inextricably linked. Their intersection may be seen in the printing press, the telegraph, and the Internet. While traditional media provided for more shared social experiences, new media today provides an almost limitless amount of airtime for any and all voices that want to be heard. With the advancement of technology, advertising has evolved as well. As a result of customers’ ability to skip traditional advertising venues, corporations are becoming more inventive and invasive in their attempts to grab our attention using new media.

In most industrialised and emerging countries, technology and the media are inextricably linked, and neither can be isolated from current culture. All print, digital, and electronic forms of communication are referred to as media. Technology has affected how and where knowledge is communicated since the invention of the printing press (and even before that).

All interactive types of information sharing are included in media. Social networking sites, blogs, podcasts, wikis, and virtual worlds are examples. Many aren’t “new” in the sense that they were created in the last few years (some may be older than you), but they are newer than the media and rely on technology that weren’t accessible until around thirty years ago.

Many of them are disruptive to conventional media and businesses that rely on them. Clearly, the number of new media expands on a regular basis, and you may believe people are missing some. Indeed, because of the immediacy of new media and the absence of supervision, we must be more cautious than ever to ensure that we are making sound judgments regarding the truth, ethics, and cultural responsiveness of these formats.