Team Brand Ambassadors

The role of the employee within the modern workforce is now more important than ever before. While they still must take on traditional roles whatever their part is, the employee also needs to become a brand ambassador to convey the value of a service or product of the company to the customer. The Edelman Trust Barometer and Nielsen report found that the clients are 77 per cent more likely to purchase a good or a service if they are informed of its existence by a trusted representative.

The primary question is therefore how an employee can leverage the benefits associated with this influential role. As one may imagine, the success or failure of any (brand) ambassador relates directly to the influence of management. Proactive advocacy is another term which mostly relates to the employee sharing his or her personal stories with the larger consumer community. Which is also one of the primary tasks of an ambassador; to punctuate the virtues of a brand through personalised engagement. Every company should, therefore, encourage its staff to help build a powerful brand name by using modern communication channels.

[Note:Writing research proposal on HRM is easy For Enquiry Mail us Info@tutorsindia.com]

Fig.1. How to turn employees into employer brand ambassadors? (TalentLyft.com)

Not every employee has the skills or the desire to “take the next step” and to begin adopting the role of an official ambassador. Many will need to learn how to connect with their demographic in a proactive and yet engaging manner. To put this another way, a basic understanding of marketing and social media skills is often pivotal in determining the ultimate efficacy of any ambassador programme. More experienced co-workers will then be able to teach novices about the importance of metrics such as branding, social media and client engagement. Valuable new ideas and perspectives can arise through a social media brand ambassador program. A LEWIS survey among employees showed that almost half of the respondents would like to be involved in creating content for their companies’ social media channels and recommend their company to have more video content.