An Understanding Of SWOT Analysis For Business Management Students
“Using your strength to overcome weaknesses, using opportunities to overcome threats”
The above quote is taken from the book of Lawrence G. Fine, the author of the book “SWOT Analysis- Using Your Strength to Overcome Weaknesses, Using Opportunities to Overcome Threats.” To several business and management students, the importance of SWOT analysis is often overlooked. Though simple, this method is still a very relevant and useful planning instrument for business and worthy of gaining knowledge.
What Is A SWOT Analysis?
SWOT can be best expressed as a strategic analysis tool. It talks about the strengths and weaknesses of a specific company from the internal environment perspective and pertinent opportunities and threats of the company from the external environment perspective (Namugenyi, 2019).
SWOT analysis is a difficult task to write from the beginning since it requires thorough research and expert knowledge. It demands a lot of structuring and coherence. It is a significant marketing tool and is applied in performing strategic evaluation. A SWOT analysis needs to be very sound as it represents the company, and the future approach of the company will be carried out in accordance with the information given in the SWOT. Examples of SWOT analysis in corporations include SWOT analysis for retail store, Asda SWOT analysis, Tesco SWOT analysis, Amazon SWOT analysis, Marks and Spencer SWOT analysis, British Airways SWOT analysis and SWOT analysis of Morrisons. Tutors India offers quality marketing assignment help for MBA students.
Benefits Of SWOT Analysis
The SWOT analysis has the edge over more complex environmental analysis methods, including the PESTLE analysis. It classifies the significant elements-internal or external, good or bad. This can assist the firm in easily finding out which elements need focus. Moreover, the organisation of factors can assist in identifying other points that may have been ignored otherwise (Gurl, 2017).
Suppose you are assigned a SWOT analysis assignment; you must ensure that you comply with the assignment writing guidelines. Care should be taken to address the internal and external factors properly.
As a business student, if you want to perform a SWOT analysis, you should thoroughly evaluate the entire business scenario. It must be thorough writing with several tables and figures. If you encounter a problem in completing your SWOT analysis assignment, you can seek the expert services of Tutors India.
About Tutors India
Tutors India is a well-established academic guidance provider striving to help researchers and students get profound knowledge in their academics. Our team of PhD-qualifies staff are from reputed universities experienced in academic writing. We try to provide the same assistance a student would get from going to the library. On-time delivery, a 100 per cent originality guarantee, and unlimited revisions are the key factors that make us stand apart, ensuring satisfaction from students.
To know how a business plan is written, check out our business plan example.
References
- Namugenyi, C., Nimmagadda, S. L., & Reiners, T. (2019). Design of a SWOT Analysis Model and its Evaluation in Diverse Digital Business Ecosystem Contexts. Procedia Computer Science, 159, 1145–1154. https://doi.org/10.1016/j.procs.2019.09.283
- Gurl, E. (2017). SWOT analysis: A theoretical review. https://dx.doi.org/10.17719/jisr.2017.1832
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