Green Purchase Behaviour

Dissertation Topics in Business and Management Research on Green Purchase Behavior: Recent Trends

Business & Management Research Dissertation Topics ideas in the area of Green purchase behavior (2019) 

In Brief:

1. You will find the best dissertation research areas / topics for future researchers enrolled in Marketing & Management. These topics are researched in-depth at the University of Glasgow, UK, Sun Yat-sen University, University of St Andrews and many more.
2. In order to identify the future research topics, we have reviewed the Marketing literature (recent peer-reviewed studies) on the green purchase behavior.
3. Various researches have revealed that concern of the people towards the protection of the environment has increased in the last 30 years. Therefore, they have started to prefer green products.
4. The Green products are made up of recycled ingredients and chemicals that are not harmful to the environment
5. About 25% of the total Indian population prefers products that are environment-friendly.
6. This particular industrial challenge/idea can be your UK management dissertation Topics and you can pursue your research either adopting qualitative or quantitative methodology or triangulation capturing both from organisation and employee perspective. 

Recent research conducted by Intergovernmental Panel on Climate Change (IPCC) has revealed that the consumption patterns of the people and various activities of the human beings together have led to global warming. The environment is degraded heavily because of the economic growth of different countries, overconsumption of natural resources and erratic patterns of consumption. In the recent times, environmental degradation has gained a lot of attention, and this has prompted people to amend their patterns of use and adopt consumption practices that will lead to environmental sustainability keeping in mind the welfare of the upcoming generations (Taufique & Vaithianathan, 2018). Moreover, people have started to prefer green products keeping in mind various social, health and environmental aspects. Various researches have revealed that concern of the people towards the protection of the environment has increased in the last 30 years. Social media has played a vital role in raising awareness about sustainable products. The search for healthy products has combined with the need to protect the environment. This has given birth to the phenomenon of green consumerism and has opened a new avenue for marketers and researchers (Jaiswal & Kant, 2018)

Green purchasing behavior is a term used to describe the purchase of products that can be recycled and reused. The products have to be environment-friendly and should not cause any harm to the environment (Taufique & Vaithianathan, 2018). Green products are biodegradable in nature and are grown originally without the use of artificial ingredients. The products are made up of recycled ingredients and chemicals that are not harmful to the environment (Chan, 2001). The products are not tested on animals, and the packaging materials are also environment-friendly. Consumers tend to be responsible towards environmental problems and willingly buy environment-friendly products. Toothbrushes, coffee mugs, clothes, jewelry, bags and water bottles are some of the many product categories under which green products are available.

The sudden increase in green purchase behavior has resulted in the increase in sustainable business practices in many countries including India and China in order to keep up with the sustainability movement that is taking place at a global level (Jaiswal & Singh, 2018). Many firms have started to adopt green practices in order to gain competitive advantage in the present business scenario. Sony, Dell, HP, IBM, Microsoft and Apple are some of the firms that have become successful in adopting green marketing strategies (Bhattacharjee & Mukherjee, 2017). Firms including GE, Tesla, Chipotle, Target, Ikea, Whole Foods, Natural, Nike, Unilever and Toyota have increased their sustainable products category and the annual sales of these companies have increased (Williams, 2016).

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As the buying and spending power of the millennials have increased, they are seen as the primary target for the green products.  Many millennials are willing to buy sustainable products even though they are expensive than normal products. Millennials represent 27% of the global population, and therefore it is essential to pay attention to their spending habits, as they are very influential. In the future, eco-friendly products will help various businesses to gain competitive advantage than non- sustainable or less sustainable products (Price, 2019).

India

About 25% of the total population of India prefers products that are environment-friendly and around 28% have started to use green products because considering the health aspect of the products. This shift towards green products is seen as an opportunity by many firms to increase their competitive advantage and move towards environment-friendly products (Bhattacharjee & Mukherjee, 2017). Investing in sustainable products will help the firms to gain entry in to new markets and ensure profits along with sustained growth in the long run as many consumers are willing to switch to environmentally friendly products. Introducing many green products helps both the firms and the environment (Gusai, 2018). Tutors India has vast experience in developing dissertation research topics for students pursuing the UK dissertation in business management. Order Now 

Malaysia

The concept of green products is relatively new to Malaysia. The concept of green products is gaining much prominence among the Malaysian consumers. The concern of the people towards environmental products has risen among the people. Therefore, in order to meet the needs and wants of the Malaysian consumers, the green industries based in Malaysia should be aware of the consumer’s affinity towards the products. A research conducted by Teng, Ow, Sandhu, & Kassim, (2018), which analyzed the purchase intention of the Malaysian consumers towards green products revealed that the relationship between the purchase intention of the consumers towards green products and subjective norms is moderated by the consumer attitude (Teng et al., 2018). Green Marketing is gaining widespread prominence in Malaysia as the Malaysian government is promoting environment-friendly products (Teng et al., 2018)

China

Recently, in China, many consumers are becoming more and more concerned about the health hazards caused as a result of increasing environmental degradation. The climate change, air pollution, and increased degree of particulate matter caused as a consequence of global warming are becoming a serious issue in China.

A survey directed by Kong & Development, (2017) in order to understand the green purchase behavior of the Chinese consumers revealed that most of the Chinese consumers belonging to the middle-class segment are willing to pay even extra price for environment-friendly products. The consumers revealed that they are motivated towards purchasing green products due to the health concerns. The consumers are willing to buy green products as they are easily available (Kong & Development, 2017).

South Africa

The green purchase behavior of the South African consumers is influenced by a variety of factors including emotional value, environmental concerns and knowledge value. In addition this, a research conducted by (Lin & Huang, 2012) has revealed that the green purchase behavior of the South African consumers is not influenced by the premium price of the green products. In addition to this, there exists a positive relationship between the knowledge value and green purchase behavior of the South African consumers. Therefore, the marketers can increase the sales of the green products by making use of  packages that enhance the appearance of the products.

Australia

The practice of boycotting plastic materials that is taking place at a global level is welcomed well by the Australian consumers too. A research conducted by the Mintel group has revealed that more than one-third of the Australian consumers have started to prefer packaging materials that are environment-friendly and produced with the help of sustainable sourcing procedure. However, only a less percentage of the Australian population is willing to pay exorbitant costs for the green products. Many people do not believe the fact that using environment friendly products leads to a healthy lifestyle. In addition to this, many Australian consumers believe that famous brands have to adopt sustainable practices to withstand the market competition (Team, 2019).

Canada

In the Canada, a research conducted by revealed that Canadian consumers are willing to pay green products. Only a minuscule population of the consumers are not ready to buy environment friendly products (Bdc, 2016). Many brands are trying to make use of the sustainable strategies in order to enhance their business performance.

Indonesia

WWF-Indonesia and Nielson conducted a survey in Indonesia to understand the green purchase behavior of the Indonesian consumers and the results of the survey revealed that 63% of the Indonesian consumers are ready to pay for the green products in spite of its high cost.

Further, a research conducted by Shella F. Eles et al., revealed that there is positive association between the green purchase intention of the Indonesian consumers and purchase attitude. The research also revealed that the consumers are aware of the environment friendly products when they shop. Moreover, many consumers are ready to decrease the plastic bag usage. The Indonesian consumers are very well aware of the harmful consequences of the normal products they use.

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References

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