Methodologies to prepare a strong business marketing proposal for master degree

The proposal is your opportunity to impress your supervisor and build the foundation for a well-organised dissertation. You must prove that you have chosen a feasible topic to carry on research before you begin your project.

Each university course will have its own set of proposal requirements, and the format will be determined based on the objective of the research area. Often, the proposal will contribute to a portion of your overall dissertation grade. It’s usually a much shorter piece of writing than most essays, and it outlines the dissertation’s goals and objectives, your work plan, the background of the topic you’re researching, your research methods, and the outcomes you want to attain.

What is a marketing proposal?

A marketing proposal is a structured document that marketers, public relations firms, and advertising agencies use to present their services to new clients. Good marketing proposals must contain specific details on implementation, strategy, costs, and how the client can accept.

Additionally, a marketing proposal should also be convincing enough to give the client a strong reason to consider the marketer’s services. Proposal information are required to address the issues, assist in planning the data collection process, analyse the results, and convey the findings and their consequences[4].

Any subject in business research is based on one of the three themes listed below:

1. methods for raising sales and revenues;
2.  cost-cutting techniques; or
3.  a combination of both cost-cutting and revenue-increasing strategies.

Proposal Format

A proposal may take one of the following forms:

• An informal memo or letter
• A semi-formal report including a cover page and appendices
• A formal report with an accompanying letter of transmittal

Use visual cues such as heading, subheadings, and numbered or bulleted lists to make your proposal easy to read. For long or more formal reports, include a table of contents and a title page that gives the title and details of the authors, recipient, and the date the proposal was submitted.

Some sample proposal outlines

Parts of the marketing proposal presentation

Abstract

The abstract must be the brief summary of complete research proposal. The abstract should not exceed one page.

The abstract feature must include the following elements :

• A very brief and summary backdrop to the study
•  The research problem
•  The study’s purpose and goal
•  Methodological concerns – design, methodology
• sampling design, proposed analysis
• Implications and value of the study
• Keywords (5–7)

Master dissertation proposal writing service at Tutors India has  experienced marketing professionals with the best minds in the research community, industry and commerce who are expertise in collaborating UK-based research projects

The proposal should include three key elements:

• what you intend to do
• why you intend to do it
• how you intend to do it

Research objective and research question.

The marketing project proposal objective is “to identify what product improvements are needed to meet the competitive threat”, “to determine new, more effective promotional ideas”, and “to determine new, more effective promotional ideas”. The goals will lead to a whole different research subject.
The objective section begins with the description of the problem under consideration, obtained from internal secondary research conducted before writing a research proposal. This section offers the justification for the research.

Example: Research problem, objective and questions [3]

Research proposal writing services at Tutors India  has a vast experience in theoretical and industrial knowledge, and  will assist you in identifying the Research objective and research question.

The Introduction

State the purpose so that it is clear that you are proposing something. Next, define the need for investigation by telling what problem, situation, or unsatisfactory condition you would like to improve or study.

Key elements of introduction section

1) establishing the overall field of the study

2) summarizing previous research

 3) indicating the research gap

 4) stating and elaborate on the research’s goal

The first paragraph establishes the issue and lays the foundation for the rest of the proposal. Five styles of opening paragraphs are suggested.

1. Opening with a definition
2. Opening with a quotation
3. Opening with a contrasting or contradictory situation
4. The funnel opening
5. Opening with an anecdote

The Methodology

It must include approaches and methods used to solve the research question and the data collection plan. Never assume that those reading the proposal are already familiar with research terms and methods. If the researchers need more than one approach and method to conduct the research, it is always essential to elaborate the reason behind it inside the proposal.

You can use a combination of methodology to improve your research method. The methodology refers to the theory utilised to justify the usage of the specific research methodologies you have chosen. The method specifies how you plan to research the question through a questionnaire, in-depth individual interview, focus group interview and survey.

Our Research Methodology writing help guarantees that your research methodology is confidential, so you do not have to worry about it.

Analysis and findings

Analysis and finding describes how the data will be analysed and reported. Data analysis is the essential part of any research. It summarises the information gathered. It entails using analytical and logical reasoning to data to identify patterns, correlations, and trends. Key elements of data analysis section.

1. Have you specified the software or tools that will be used?
2. Have you specified all of the methods of analysis that will be used to answer hypotheses or research questions?
3. Have you explained how the data analysis approaches are suitable for the hypotheses or research questions?
4. Have you mentioned how specific statistical analyses’ assumptions would be handled?

Budget and timeframe

While preparing a research budget, the researcher must estimate all aspects of the project and add a contingency for unexpected disasters, delays, and rising costs. Every component of the budget must be justified.

The primary tasks to be carried out in the research process should be included in the timeframe. This encompasses everything from writing a proposal to submitting a dissertation. This timeframe should be represented graphically in the form of a table.

Appendices

Each proposal will have its own set of appendices. Appendices are supporting materials for the proposal and application. Still, an informed consent form, supporting documentation, questionnaires, measurement tools, and client information about the study in basic terms are frequently required.

What will the reader look in your proposal?

Why Choose Tutors India For Proposal Writing Service?

Tutors India offers proposal writing services for various marketing research projects exclusively for students pursuing masters in the UK. Written professionally, their research proposal  completely reflects the researcher’s intended objectives of the study, and represents their proposed thesis report.

Our quality control team inspects every piece of proposal writing work and ensures quality before it gets delivered.

As a strict company policy, Tutors India believes in offering its client a custom Dissertation Proposal Writing Help and never re-sells or re-uses any marketing research proposals created.

References

1. Bell, E., Bryman, A., & Harley, B. (2018). Business research methods. Oxford university press.
2. Nikitina, S. (2021). Marketing Strategy Proposal for the Selected Beauty Salon.
3. Kolb, B. (2008). Marketing Research: A Practical Approach. United Kingdom: SAGE Publications.
4. Shambare, R. (2021). Presenting a PhD research proposal: A guide for commerce students. African Journal of Science, Technology, Innovation and Development, 13(1), 109-123.
5. da Silva Simões, C., & Nascimento-e-Silva, D. Legal Marketing: Proposing an Operational Definition.
6. Yashwanth, K., & Seetharaman, M. (2021). Garbage Master-A Business roposal. Available at SSRN 3803800.